Empire City Troopers: Urban Snowboard Operation

Empire City Troopers: Urban Snowboard Operation
A snowboard run in the heart of Montréal!

Montréal, Tuesday, November 11, 2014 – Once again this year, Tribu Expérientiel brings the mountain to downtown Montréal for the concluding event on its yearly calendar. SHACK ATTACK, the Snowboard and Freeski Urban Challenge, is transforming into something new, the Urban Snowboard Operation EMPIRE CITY TROOPERS. Still to take place in the Quartier Latin on St-Denis Street between Sherbrooke and Ontario, the event will now bring together the public and both home favourite as well as international athletes for a day entirely dedicated to snowboarding (Saturday, December 6, from noon to 10:30 pm).

Snowboard fans and the public at large are invited, free of charge, to experience the adrenaline-charged atmosphere and competition that will take place on a unique Slopestyle run and in Jam format. Qualifying runs are from 2:30 to 5 pm, semi finals and finals from 7 to 10 pm. Competitors – local stars and international athletes – will show off their prowess on a 25-foot run that follows that natural course of St-Denis Street. In fact, at 300 feet, this is the longest urban snowboard run in Canada. And just for the occasion, some 5,000 cubic feet of snow will be brought in for the event!

The “Ski Village” created for the last four editions of this fantastic event has morphed into an entirely new concept that leads spectators and participants to a futuristic universe. About 12,800 spectators came out in droves in 2013 and this year we think they’ll go wild over all the new attractions on the site, especially considering that Terrasse Rogers is designed to give such an impressive view of the run. Little kids (3 to 6 years old) can also be introduced to snowboarding from noon to 2:30 pm, thanks to the participation of popular snowboard brand, Burton. Bigger (much bigger!) kids-at-heart will enjoy the After Party at l’Abreuvoir, starting at 10:30 pm. And of course, the Rogers webcast – in English – will follow the event online starting at 7 pm.

“We are so stoked to sign a new three-year partnership agreement with Empire boutiques,” says Micah Desforges, President of Tribu Expérientiel and producer of the event. “This collaboration will bring the event to a whole new level. For starters, the prize money is going from $1,500 to $15,000! This has given us the muscle to attract international athletes.”

“We’ve enjoyed success with our “sports show” events in Montréal,” says Micah Desforges. “Our objective is to demystify action sports and to provide a showcase for them in an urban setting. We feel this is hugely entertaining for the public and a breath of fresh air for the athletes. By producing four jam-packed productions in Montréal, Tribu Expérientiel is wholeheartedly part of the growing worldwide phenomenon of putting on sporting events in large urban centres. Our events shine a dazzling light on about fifteen sports, gathering roughly 75,000 spectators and 500 athletes from 10 countries. And all this in just the last year alone!”

Tribu Expérientiel also creates content. As such, the agency develops original televised productions for all its events that will be broadcasted in 98 countries beaming into 400 million households worldwide. This is made possible by a partnership with London based, Boulder Creek International, who specialize in international sports content production and distribution.

2014-2015 CALENDAR
*Programming to come


EMPIRE CITY TROOPERS www.thinkempire.com/citytroopersDec. 6, 2014, St-Denis Street (between Sherbrooke and Ontario), Montréal Snowboard
Feb. 14-15, Esplanade financière Sun Life at the Olympic Park, Montréal
Lumberjacks (Stihl Timbersports), freestyle snowmobile, fatbike, snowskate, dogsled and obstacle races
http://www.mudrocker.ca/June 26-27, St-Denis Street (between Sherbrooke and Ontario), Montréal
BMX and mountain biking on dirt roads
http://www.jackalopefest.ca/ July 17 -19, Esplanade financière Sun Life at the Olympic Park, Montréal.
Skateboard (Canadian stop for World Cup), wake skate, freestyle motocross, fixed gear, parkour, slackline and longboard


EMPIRE CITY TROOPERS is a Tribu Expérientiel initiative and an invitation from Montréal’s Quartier Latin and Quartier des Spectacles. The event is presented by Rogers and Vans, with participation from Burton and Oakley. Media partners are King Snow, 33 mag and MTL Blog.  www.thinkempire.com/citytroopers

Tribu Expérientiel an agency specializing in youth experiential marketing that brings together companies and 13- to 34-year-olds through online strategies and concrete initiatives translating in positive word-of-mouth communication. Tribu Expérientiel reaches people who are, and remain, forever young.
Twitter @CityTroopers

With a 150-brand inventory, EMPIRE is one of the biggest retail specialists in snowboard and skateboard related clothing and accessories. Since it was founded, the company has served more than 50,000 customers:  snowboarders, skateboarders, amateurs, professionals, men, women, and children. What’s more, EMPIRE financially supports numerous athletes, both amateur and professional. www.thinkempire.com

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SOURCE : Tribu Expérientiel

NOTE: Representatives of the media may enjoy a special demonstration with the athletes on Friday, December 5, in the afternoon, in order to take pictures and to inform the public of the event to take place the following day. The site will be about half way set up by the time of this special demonstration.

PRESSKIT: photos of the athletes, plan of the site, logo, etc.—available upon request.

Véronique Lavoie
514 554-2161

Anne-Marie Viens
514 691-3872