24h Tremblant

MANDATE
Create a field activation for Telus and manage a fundraiser for the 24h Tremblant on December 8th, 9th and 10th.

PROJECT
It started with the creation of a Panda macaroon to raise funds upstream for sick children under the slogan: Illuminate the future of a child. The goal was to illuminate the tracks on D-Day. In the same spirit, a giant magic screen inspired by the very popular Lite Brite in the 90s, was part of 2 activations before the event. For each light tube inserted a donation was made to the 24h of Tremblant.

RESULTS
• $ 3,868,742 raised during the 24h – a record!
• 3,317 participants in 366 teams