Fido’s activation at Jackalope

For JACKALOPE, Fido has mandated us to create a unique brand experience for the festival goers. For the event, we created a refreshing experience with 3 different zones.

Directly at the entrance, we had a mechanical surf space and a Polaroid type photobooth. There was terrace on the 2nd floor open to all, where we distributed several thousand of free slush in branded glasses! On the 2nd floor, you could also enjoy an impressive 360 view of the event.

We also reused some infrastructures of the brand to create a relaxing area with hammocks and custom fatboy. We integrated the #SoyezCurieux neon sign at the entrance of this area to encourage people to come visit.

Finally, we have arranged a huge patio by the pool to allow festival goers to swim for free during the festival! People were able to enjoy the terrace to watch the wakeskate competition on Sunday, getting closer to the action!

In each area, people had access to a charging station for all types of mobile phones and we incorporated key messages on the screens to promote Daily Vice, the alliance with Spotify and the #mobilevideoclip.