For the first edition of urban BMX competition and mountain biking MUD ROCKER on St-Denis in Montreal in June 2014, Rogers commissioned us to create a unique brand experience for the audience.
We reused the Rogers stationary bikes to get the people try the LTE speed challenge and give them a chance to win a Samsung Galaxy S5 phone. People could also follow all the action of the festival thanks to Samsung screens that broadcast the event live, amplified by Rogers. The Rogers charging station was also installed to allow everyone to recharge their phone for free.
Gnarr Factor – Make some noise like never!
In order to connect the crowd with athletes during the competition, with the Robocut studio we created an interactive display that lights up when there are more noise and excitement in the air. When the crowd goes wild, a siren lights up on Gnarr Factor and shows the judges that the crowd loved the trick of the athlete. The crowd can thus influence the score of the athletes and be heard!
Four agents were deployed on the ground to give different promotional items to the crowd and invite people to come and participate to the LTE speed challenge. A friendly and casual contact with the brand.