During the second edition of JACKALOPE, we provided an turnkey solution to Rogers and manage the sponsorship activation! The objective was to create an experience that would amplify the adrenaline of the fans and connect them to the brand! We designed this two-story booth 360 degree!
At the first floor, we reused the existing infrastructure Rogers had to do the LTE speed challenge (stationary bike race) and give festival-goers a chance to win one of the three Samsung Galaxy S4. People could also follow all the action of the festival on Samsung screens that broadcast the event live, amplified by Rogers.
On the second floor, the Rogers customers could enjoy the VIP terrace with the best view of the site and a candy bar! It was the ideal location to enjoy the festival as a whole and take some pictures!