AmpMe x 375MTL

On the 17th of May 2017, Montreal celebrated its 375th year of birth. For this memorable moment in the city’s history, thousands of Montreal lovers made their way along the borders of the St-Laurent’s river, only to find a perfect view of the Jacques Cartier Bridge to assist in this symbolic occasion.

PROJECT
Tribu Expérientiel was the solid team behind the production of the AmpMe ultimate experience. Spectators were invited to join the party as of 8 PM at urban beach of Montreal’s Old Port in order to receive one of the 5 000 mini bluetooth speakers offered when people was downloading the app. Our team of 50 ambassadors spread out on 3 different locations to assure the coverage of a widest possible range. Great atmosphere, engaging music, enthusiastic dancers and contagious smiles surrounded the area.

SPIN-OFF
- More than 600 persons in the VIP space of the Quai de l’horloge
- Thousands of people at the illumination of the bridge
- Second app in App Store Canada in the category free application (in front of Instagram, Facebook & Youtube)
- First app in App Store Canada in the Music category (in front of Spotify)