ADSUM CYCLES LAUNCHING CAMPAIGN

MANDATE
Create a buzz around Adsum Cycles brand to Montreal’s bicycles enthusiasts, the young, the professionals and urban people looking for a quality product.

* Creation and management of the launching campaign
* Strategic advise
* Conception and production of the launching event
* Event planning and management
* Video content production in support to the launching event

Then Adsum Cycles connected with an audience looking for an intimate contact with the brand. The connection happennend through the Facebook add campaigns and progressive video teasers, revealing making of the brand, as  well as throught the launching event. Photos here.

ABOUT ADSUM CYCLES
Adsum represents the continuity of a clear vision we had when we founded the brand : manufacture unique functional bicycles.  Adsum cycles wants to redo the bike a utility object with style that meets the realities of our time. They redesigned how to ride a bike every day, without compromise. The promise of ADSUM experience: a refined style, unique design and local manufacture.

 www.adsumcycles.com