The Parks Canada experience

Project
Tribu Expérientiel was awarded a tender by Parks Canada for a relationship marketing mandate aimed at youth aged 18-34 from Montreal and Quebec City. Our participation was part of a national initiative called: Operation Unplugged.

Client
Parks Canada 

 About
- Our concept, dubbed The Call of Nature, was designed to stir interest and attract Canadian youth to the nation’s breathtaking national parks
- Photo could be shared immediately on Facebook and be printed