360 Virtual Reality Telus

MANDATE
Create an on-site brand experience for TELUS at Ironman Mont-Tremblant, June 23 to 26, 2016.

PROJECT
The creation and production of a 2 minutes long 360 virtual reality video, showcasing some athletes in training for the Ironman competition. At the event, we shared the content to the spectators, giving them the chance to live an immersive experience powered by Samsung Gear VR phones.

RESULTS
Throughout the 3 days, we engaged in 1,480 interactions of 5 minutes or more and helped our client in positioning himself as a leader in the VR 360 technology market.

AWARD
On October 26th, our president was at “Infopresse RDV Commandite et événement”. We won in the sport category with the TELUSfr VR 360 project!

Thank you to the Telus crew for their trust: Ann-Julie Tremblay, Marco Archambault, Catherine Bourbeau, Geneviève Jacovella Rémillard and a special thanks to the internal production team Micah Desforges, Da Vincy et Remi Canton.

More details here.