360 Virtual Reality Telus

MANDATE
Create an on-site brand experience for TELUS at Ironman Mont-Tremblant, June 23 to 26, 2016.

PROJECT
Create and produce a 2 minutes long 360 virtual reality video, showcasing some athletes in training for the Ironman competition. At the event, we shared the content to the spectators, giving them the chance to live an immersive experience powered by Samsung Gear VR phones.

RESULTS
Throughout the 3 days, we engaged in 1,480 interactions of 5 minutes or more and helped our client positioning itself as a leader in the VR 360 technology market.

AWARD
On October 26th, our president was at Infopresse RDV Commandite et événement. We won the sport category with TELUSfr VR 360 project!

Thank you to the Telus crew for their trust: Ann-Julie Tremblay, Marco Archambault, Catherine Bourbeau, Geneviève Jacovella Rémillard and a special thanks to the intern production team Micah Desforges, Da Vincy et Remi Canton.

More details here.