ROXY #RUNSUPYOGA

MANDATE
California brand ROXY mandated us to produce their Montreal ROXY #RUNSUPYOGA event in September 2015.

ABOUT
ROXY #RUNSUPYOGA is an international event that invites girls to reunite for a day of exercise and fun. Roxy girls are always ready: Ready for a challenge, ready for a good adventure. The event consists in a 5km run, followed by a 1km of stand up paddleboard and closes with a 1h of active yoga. This Montreal version of #RUNSUPYOGA was the only Canadian stop of this international tour!

THE EXPERIENCE
To communicate the values of the brand and to create a unique experience, we chose the Bonsecours Island in the Old Port of Montreal as a central venue. Despite the difficult weather, we welcomed 200 participants for the 3 activities. The online registration was sold out in less than 72h.

LOCAL PARTNERS
With the participation of EmpireAux VivresOatboxKSFDavid’s Tea & Sunbum.