We have created a brand experience targeting high school-age action sports enthusiasts in Quebec City and Trois-Rivières that depicts the cold as an opportunity to have fun, and create a promotional contest for the Polar Pop brand. Create a partnership with Nitro Snowboards and generate a video clip announcing the contest.
- We produced 2 video capsules that showcase snowskating
- More than 20,000 views in the first month
- A street marketing team was in Quebec City to invite the kids to try a snowskate trick to win a Polar Pop hat
- Creation of the contest poster that was in all the Couche-Tard store in Eastern Canada