Vidéotron @ JACKALOPE 2018



Since its creation, JACKALOPE is constantly evolving thanks to our partners who allow us every year to develop new activities, to propose new disciplines or new athletes, with the aim of taking the experience always further.

For the second year, Videotron For the second year, Videotron was JACKALOPE’s major partner. A beautiful collaboration with Samsung thanks to whom we were able to offer to the festival-goers some more adrenalin with two shows of skateboard and BMX legends, Tony Hawk and Mat Hoffmann, an exceptional and unique experience in Montreal, under the eyes of 12 000 spectators.


Thanks to JACKALOPE, Vidéotron aims at increasing its popularity with 18-35 years. The company also wishes to reward loyalty for his customers by paying them a particular attention through privileges and unique experiences.


1. Activations before the Festival

  • > Traditional, digital advertisements
  • > Contest “Meets a pro ‘: VIP Pass, Meet n greet, access to the forum Vidéotron
  • > Discount on the weekend pass for Vidéotron customers
  • > Creation of contents with a video of Julien Gagnon’s preparation

2. Activations at the festival

  • > Specific entrance <> for Vidéotron customers
  • > Distribution of pennies to reach the festival in a funniest and fastest way
  • > Tony Hawk Pro Skater game with a smartphone Samsung to be won for the best score
  • > VR Experience Samsung
  • > Cell phone charging stations



A second collaboration full of emotions, which leads to predict a third EPIC year!